Redken was founded in 1960 by a dynamic, entrepreneurial American actress, Paula Kent Meehan and Jheri Rhedding, her hairdresser. Since the beginning, Redken’s mission has been to focus on researching and developing superior products. The brand is dedicated to a scientific approach to beauty and powered by a commitment to salon education. This “Beauty Through Science” philosophy is a vital part of the brand’s heritage and has engendered many of the industry’s most technologically advanced products. In 1993, Redken moved to 5th Avenue NYC and became synonymous with urban-inspired fashion, innovation and street smart.
Every aspect of the Redken Brand is true to its unique mix of core values: Fashion… urban creativity inspired by the spirit, energy and style of the streets of NYC… Science… groundbreaking products through pioneering research and patented innovations… and Inspiration… artistic expression backed by education that explores through exchange, so that salon professionals can learn better and live better. Redken is perceived as an alternative, innovative, trendsetting urban brand that appeals to salons with the right attitude: fashion-forward and business-minded.
ALL SOFT - DRY HAIR PRODUCTS
New and improved softening products with IPN (Interlock Protein Network) washes away impurities while leaving hair soft, manageable and shiny. Try our full collection of dry hair products that will improve hair's condition in no time.
EXTREME - HAIR STRENGTHENING PRODUCT
The top-selling Extreme hair strengthening products deliver advanced strengthening and repair to distressed hair. Extreme restores internal strength, rebuilds surface protection and helps prevent breakage.
BODY FULL - VOLUMIZING HAIR PRODUCTS
Body Full's Nonstop Volume Complex infuses fine or flat hair with 2x more volume*, touchable fullness and weightless shine. Redken's collection of volumizing hair products will help improve the appearance and manageability of your hair.
CLEAR MOISTURE - PRODUCTS FOR DRY HAIR
Infuse normal to dry hair with weightless moisture. Redken's exclusive Interbond Conditioning System, combined with a unique, ultra-light Micro-Moisture Complex, helps restore, rebalance and retain optimum moisture without adding weight.
COLOR EXTEND - COLOR TREATED HAIR PROTECTION
Redken Color Extend, advanced shampoos, conditioners and treatments are dedicated to the care and preservation of color treated hair.
CURVACEOUS - CURLY & WAVY HAIR PRODUCTS
Give curly and wavy hair the customized care they crave! Curvaceous is a complete collection of curly and wavy hair care & styling products specially formulated to bring out the best in every curl.
CERAFILL - FOR THINNING HAIR
Professional formulas with menthol, ceramide and SP-94 strengthen, stimulate and nourish so hair instantly looks and feels fuller.
No two blondes are alike so we offer customizable care to bring out the best in every blonde! New Blonde Idol with the exclusive Kera-Bright System balances, brightens and beautifies to keep your blonde brilliant and idol-worthy between salon visits.
FRIZZ DISMISS - SMOOTHING & HUMIDITY PROTECTION
Redken Frizz Dismiss offers the first-ever Frizz Protection Factor (FPF) with 4 levels of smoothing and humidity protection for all hair types—from fine to coarse.
DIAMOND OIL - HAIR OIL TREATMENT
Diamond Oil for dry and damaged hair, utilizes an exclusive formula of silicone free hair oils that include camelina oil, coriander oil, apricot oil, olive oil, jojoba oil, coconut oil and others to strengthen hair from the inside-out.
REDKEN STYLING PRODUCTS
Redken styling products...
Prismatic permanent colour.
Zero ammonia, zero odor.
2x fortified hair.
Conditioned, high-shine colour.
SHADES EQ COVER PLUS
100% oxidative dyes provide maximum longevity. Rich cream consistency for more precise techniques, including lowlighting and color blocking. Up to 75% gray coverage with demi-permanent results. Subtle brightening effect for more visible reflect.
SHADES EQ GLOSS
100% more shine than before coloring. #1 Ammonia-Free, long-lasting, acidic, liquid demi-permanent haircolor. Glaze, refresh, correct and blend gray. Contains wheat amino acids for healthy, shiny color with incredible conditioning
Color Fusion is a modern, permanent color cream that delivers healthy-looking, multi-dimensional haircolor. With more than 100 shades in 6 categories, including Cover Fusion and Hi-Fusion, it can be used to lighten, darken, match natural hair color, cover gray or create high fashion techniques.
FLASHLIF T- Maximum power lightening
Redken’s first powder lightener achieves up to 8 levels of lift. Conditioning pro-vitamin B5 for high lift with zero sacrifice. High adherence, creamy formula allows precise application and uniform lift. Customizable for all lightening needs—from extreme platinum blonde results or edgy, dramatic highlights.
Activates brilliance, clarifies color and reinforces strength. Blonde hair is brightened and empowered with sparkling dimensional shine.
Gentle, no-ammonia formula features natural emollients to condition, smooth and fortify. Provides healthy, conditioned results for all hair types and textures. Can lighten up to 5 levels in 15 minutes (with heat).