OLAPLEX

Go Blonder. Push the envelope further without compromising the integrity of hair. From the photo shoot to the salon chair, colorists are set free from the fear of damaged hair.

From permanent colour to balayage, Olaplex multiplies bonds to make hair stronger and healthier, while colour lasts longer with more vibrancy.

Olaplex: The original chemistry that multiplies bonds and cross-links broken bonds. It’s a new salon service, and it’s now available in New Zealand exclusively through Boutique Brands and Black Sheep Brands.

You can use Olaplex as a tool or offer it to your clients as a new service. The choice is up to you. As a tool, use Olaplex No.1 Bond Multiplier by adding it to lightener or colour, and finish by applying Olaplex No.2 Bond Perfector after colour is rinsed from the hair, to eliminate breakage with every colour service.

You can also optimise Olaplex by offering it as a new salon service, either as a stand-alone permanent repair treatment, or as an anti-breakage upgrade to technical services such as keratin smoothing, chemical relaxing and perms. To support all Olaplex in-salon services, include the professional Olaplex No.3 Hair Perfector, a take home for your client to use once a week to strengthen hair further, or to use as a pre-treatment to a future chemical service. No.3 Hair Perfector has fantastic additional benefits that have been reported by thousands of clients.

WHAT IS OLAPLEX?

Olaplex was created in California only a year ago, and has already reached cult status. The founders commissioned two world-leading PhDs in Materials and Chemistry who had never worked on hair products before, Dr. Eric Pressly and Dr. Craig Hawker, to find a way to stop chemical treatments from damaging hair. Using their fresh perspective, this dream team invented a single ingredient chemistry, one that is free of silicone or oils, which links broken bonds in the hair during and after chemical services to make them stronger than they were before. It may all sound like the same old mumbo-jumbo, but proof is in the pudding: top colourists are raving about the results from Olaplex all over social media.